8 New Concepts. Built on Your Data.
Every brief is modeled on a proven winner from the ARS account. Story formats outperform static 2-4x. Advantage+ structure at $24.56 CPL is the foundation.
$17.50
Best CPL Ever
685
Total Leads
$24.56
Target CPL
8
New Concepts
📖
Story Format First
Story ads: $19-44 CPL vs $51-85 for statics. Every new concept leads with story.
🎯
Advantage+ Broad
Sep 2025 test: $24.56 CPL with broad Advantage+. Rebuilding on that proven structure.
⚡
Hook in 3 Seconds
Every ad opens with a scroll-stopping hook. Best performers created tension in the first line.
1
Existing Creative Assets (March 2026)
Previously generated — available immediately for launch.
$20 CPL modelars-01 · Before/After
Storm Damage Before/After
Is storm damage hiding on your roof?
Static1:1
Use for: Campaign 1, cold traffic
ars-03 · Insurance
Insurance Coverage Hook
Your insurance may cover this. Find out free.
Static1:1
Use for: Campaign 1, trust-building
ars-04 · Social Proof
Reviews + Trust Signal
500+ SE Michigan families trusted Arrow Roofing.
Static1:1
Use for: Retargeting warm audiences
2
Spring 2026 — 8 New Concepts
Ready for design production. Full briefs with copy, visuals, and specs written.
Monroe homeowners: that storm last week may have damaged your roof.
Story 9:16 · Motion
Ad 1 · spring-storm-monroe-2026
Spring Storm Urgency
Monroe homeowners: that storm last week may have damaged your roof.
Story 9:16PriorityAdvantage+
If you had hail or high winds in the last 30 days, you need to know before your next rain. Most homeowners don't find out until it's leaking — and by then, insurance claims get messy. Arrow Roofing offers FREE storm inspections. Monroe, Dundee, Ida, Temperance.
Get Free Inspection
Modeled on: $19.12 CPL winner — launch first
Your roofer told you: $25,000 for a new roof. Here's a better option.
Story 9:16 · Split Screen
Ad 2 · gonano-skip-replacement-2026
GoNano — Skip the $25K Replacement
Your roofer told you: $25,000 for a new roof. Here's a better option.
Story 9:16GoNanoDifferentiator
What if you could protect your existing roof for 10+ years without the $25K replacement? GoNano nanotechnology penetrates and bonds to your shingles. Arrow Roofing is one of the only certified GoNano dealers in Michigan. Most treatments $2,500-$4,000.
Learn More
Unique angle: Only certified GoNano dealer pitch in SE Michigan
Their insurance covered 100% of this roof replacement. Here's how.
Before/After · Split Image · 1:1
Ad 3 · ba-insurance-claim-2026
Insurance Claim Success Story
Their insurance covered 100% of this roof replacement. Here's how.
Before/AfterStatic 1:1
Monroe homeowner called us after a hail storm. Their roof looked okay from the street. We did a free inspection — found $18,000 worth of hail damage that qualified for a full claim. Their insurance paid for everything. They paid $0.
Get Free Inspection
Modeled on: $20.18 CPL Before/After winner
New roof. $117/month. Spring is the right time.
Static · 1:1 or 4:5 · Clean
Ad 5 · financing-spring-117mo-2026
$117/Month — Spring Financing
New roof. $117/month. Spring is the right time.
Static 1:1Financing
You've been putting it off. We get it. A new roof sounds like a $15,000 decision. It doesn't have to be. Arrow Roofing offers financing starting at $117/month with approved credit. Spring is the best time — crews available, prices lower than summer.
See Financing Options
Modeled on: $31.54 CPL Financing winner
5 things Arrow Roofing checks on your free inspection
Carousel · 5 Cards · 1:1 each
Ad 4 · carousel-inspection-trust-2026
5-Step Inspection Carousel
5 things Arrow Roofing checks on your free inspection (and why they matter)
Carousel 5-cardRetargeting
1. Granule Loss — Silent Killer
2. Flashing Failure — #1 Leak Cause
3. Attic Ventilation Check
4. Hidden Hail Damage
5. Free. 20 Minutes. No Pressure. [CTA]
2. Flashing Failure — #1 Leak Cause
3. Attic Ventilation Check
4. Hidden Hail Damage
5. Free. 20 Minutes. No Pressure. [CTA]
Book Free Inspection
Best for: Retargeting — converts people who saw awareness ads
47
Monroe County families trusted us with their roofs last month.
Story 9:16 · Bold Typography
Ad 6 · social-proof-47-roofs-2026
47 Roofs Last Month — Social Proof
47 Monroe County families trusted us with their roofs last month.
Story 9:16Social Proof
Arrow Roofing is the most active roofing crew in Monroe County. Last month: 47 roofs replaced or repaired. Your neighbors. Your street. Free inspection. Insurance specialists. Licensed and insured. Local crew — not out-of-state storm chasers.
Get Free Inspection
Strategy: "47 roofs" beats vague "hundreds" — specific = credible
Your neighbor just booked a free roof inspection.
Static 1:1 · Aerial Neighborhood
Ad 8 · neighbor-free-inspection-2026
Your Neighbor Just Got a Free Inspection
Your neighbor on [Street] just booked a free roof inspection.
Static 1:1FOMO
We can't say who — but it happens every day in Monroe County. Why are your neighbors checking their roofs right now? Because spring is when winter damage shows up. Arrow Roofing does free 20-minute inspections. No pressure.
Book Mine Too
Strategy: Hyper-local social norming — "Book Mine Too" mirrors the action
3
GoNano Campaign — Existing Assets
Ready for Campaign 3 (warm retargeting at $15/day).
gonano-v3-01 · Value
GoNano Value Proposition
Protect your roof without replacing it.
GoNano1:1
Use for: Campaign 3 retargeting
gonano-v3-02 · Warranty
GoNano 10-15 Year Life Extension
10-15 year life extension. Certified dealer.
GoNano1:1
Use for: Campaign 3, warm audience
gonano-v3-03 · Weather
GoNano Michigan Weather Protection
Michigan weather is brutal. GoNano is built for it.
GoNano1:1
Use for: Campaign 3, spring seasonal
4
Video Script — Owner On Camera (Ad 7)
Highest trust format. 30-minute shoot with Trenton. Spring-specific message.
Spring is here — and your roof has been through a tough Michigan winter.
30-second Video · Trenton On Camera · 9:16
Ad 7 · owner-cam-spring-2026
Owner On Camera — 30-Second Spring Message
Spring is here — and your roof has been through a tough Michigan winter.
Video 30sHighest TrustOwner Face
[0-3s] "Spring is here — and your roof has been through a tough Michigan winter."
[3-10s] "I'm Trenton Wisecup, owner of Arrow Roofing. We've been protecting Monroe County homes for years."
[10-18s] "Broken seals. Ice dam damage. Granule loss from freeze-thaw. Invisible from the street, but it shortens your roof's life."
[18-25s] "We offer completely free inspections. 20 minutes, no obligation."
[25-30s] "Call (734) 212-0890 or tap the link. Booking Monroe area homes this week."
[3-10s] "I'm Trenton Wisecup, owner of Arrow Roofing. We've been protecting Monroe County homes for years."
[10-18s] "Broken seals. Ice dam damage. Granule loss from freeze-thaw. Invisible from the street, but it shortens your roof's life."
[18-25s] "We offer completely free inspections. 20 minutes, no obligation."
[25-30s] "Call (734) 212-0890 or tap the link. Booking Monroe area homes this week."
Book Free Inspection
Production: ARS shirt, job site backdrop, natural light, always-on subtitles.
gonano-dh-v9-01 · Storm
Storm Response — Hail Angle (Existing)
Hail happens. Get ahead of it.
Storm C2Existing Asset
Use for: Campaign 2 — activate within 6 hours of storm event
5
What Happens After This Call
Ready to move immediately on Trenton's go-ahead.
01
Trenton Approves Strategy
Review full report at ars-meta-ads-review.pages.dev and confirm campaign structure + budgets.
02
Design Production
8 creative briefs to designer. All specs, copy, and visual directions written. 5-7 days.
03
GHL Lead Form
Build form in GHL dashboard for routing leads to the sales pipeline.
04
Campaign 1 Launches
Always-On Inspection at $45/day. Target $20-30 CPL. Campaigns 2 and 3 stage behind.